Reading Room
12.10.2014

A Killing Letter Template for a Potential Investor

#sales #tools

Dear Esteemed Investor,

From your reputable public profile, it appears that you possess an astute judgment for profitable ventures. I am writing to present an opportunity that not only offers substantial profits but may also expand the potential of your existing portfolio companies.

My name is Pavel Skvortsov, and I am the co-founder of the Super Sales Agency. We specialize in enhancing B2B sales for businesses in traditional and technology sectors, offering our services for subscription fees.

Currently, we serve all the small businesses within our office complex, generating a monthly revenue of 10M rubles. We are now seeking a strategic partner to facilitate our expansion and further business development.

Our Business and Value Proposition:

Businesses often encounter a plateau in sales and struggle to identify the subsequent steps. We alleviate this challenge by offering sales outsourcing, utilizing our proprietary funnel and algorithms, thus providing businesses with ready-to-convert leads.

Why Businesses Choose Us:

Keys to Our Success:

Our Team:

Unit Economics:

Market and Future Plans:

We estimate that approximately 100,000 businesses in Moscow fit our profile, potentially yielding 5 billion rubles per month or 60 billion per year in revenue at the current rates.

Our goal for the next year is to achieve tenfold growth, incorporating medium to large customers, thereby capturing 2.5% of the market with an annual turnover of 1.5 billion rubles. To meet this objective, we plan to expand our team and optimize new processes.

We are seeking an investment of 200 million rubles in exchange for a 15% stake in the business.

Enclosed, please find our detailed presentation with all supplementary data.

I would greatly appreciate the opportunity to discuss this venture further during a call or a meeting at your earliest convenience. When would be the most suitable time for you?

Thank you for considering this proposal.

Best regards, Pavel