Reading Room
12.10.2014

A Killing Letter Template for a Potential Investor

#sales #tools

Dear Investor,

From your public profile, it seemed to me that you have an instinct for profitable deals in our niche. In addition, our cooperation could open up new horizons for other of your portfolio companies.

My name is Pavel Skvortsov, I am the co-founder of Super Sails agency, where we help merchants increase b2b sales for a subscription fee of 50,000 rubles/month.

At the moment we serve all the small merchants in our office center and earn $200K per month.

Why we are hired?

Advantages over competitors:

Team:

Unit Economics:

The market and plans:

There are about 100,000 enterprises in Moscow that fit our profile. They will provide us with $100M per month ($1.2B/year) of revenue at current prices.

First we want to scale up to the level of the whole city and start connecting medium and large clients. To do this we need to hire, train, and work out new processes a lot.

We are rising $5M for 20% of the business.
When we capture 20% of the market, the investment will be recouped in a year.

Attached is our presentation, with all additional references.

I would like to ask you for a brief meeting or a call at your convenience to discuss collaboration opportunities. What would you say?

Regards,