§0. Usefulness of Advices

§1. A key professional skill

§2. Essence of Sales

§3. Distribution

§4. On the Need for Research

§5. Price, Cost and Bargaining Skills

§6. Extrapolation and Decision-Making

§7. The Role of Agents and Agencies

§8. About performance reviews

§9. About brand and warranty

§10. Design and naming

§11. Science and Insights in Advertising

§12. The effect of a new package

§13. On the meaning of context and a happy family ad

§14. Arbitrage and asymmetry of information

§15. How important the referral program is

§16. Loyalty and customer focus

§17. Scaling and the difference between plan and planning

§18. On goals and goal-setting

§19. How to work with current tasks and template solutions

§20. About Public Relations, SMM, and Going Back to the Basics

§21. Professionalism and Imitation

§22. PR rules

§23. Content is a King

§24. On competition

§25. Trends

§26. About market and niche selection

§27. On the value of ideas and startups

§29. On the product cyclicality and business models universality

§30. NDA

§31. On testing and the importance of not knowing

§32. Venture Capital Investments

§33. About Stop Losses

§34. Startup promotion and poverty ponzi schemes

§35. The perfect startup presentation

§36. A financial model as the basis for planning

§37. Risk/profit ratio

§39. Leverage

§41. About personal brands

§42. The most important question

§43. The difference between knowing and understanding

§44. The element of chance and luck

§46. The Financial Market as the Key to the Efficiency of Information

§47. About fear marketing

§48. Conclusion Making Skills

§49. About the Anchorage Effect

§52. Timelines and deadlines

§53. On Perfectionism

§54. On restraint

§55. Business Gamification

§57. On Open Source

§58. Options

§59. About Hedgehog and Fox

§60. About investments and geopolitics

§62. How to understand who is really doing what

§63. Mass Investor and Self-Fulfilling Predictions

§64. DYOR