Since 2006, Schnellreich and agency SCH.EMA have been helping entrepreneurs open up and capture new markets: entering new retail chains, finding regional distributors, launching pilot projects with major customers and exploring new sales channels.
est. in 2006
Entry Market Advisory
A common belief among young entrepreneurs is that successful technology will sell itself. This is bullshit.
The entire technological history is filled with examples to the contrary.
Suffice it to recall the story of the competition between Nikola Tesla and Thomas Edison. Tesla was the best engineer and scientist. But Edison was the best businessman. And it was he who founded General Electric.
Or the story of the first mass-produced personal computer. The working concept of a graphical interface (which made it easy for housewives to interact with a computer) was first developed in the Xerox lab. Which Apple copied from them. But the success and global dominance was achieved by Microsoft. Because it knew how to sell it to the masses.
People believe that when you start a company, nothing is more important than the team, its technical competencies, and its culture. But in fact there is nothing more important than distribution. Most young companies fail precisely because they can’t find the right way to sell their product.
The good news is that we, together with the WSS team, love startups and know how to sell them. We can articulate technology values, narrate the product, and launch pilot projects in MVP mode.