In a recent Tabletop Meeting at the Well Spring School agency, the crew gathered ‘round to take stock of the company’s fiscal performance and sketch out the road ahead.
“Gents, we’ve had a stellar run this year,” Account Director Varvara Skazka told her buddies as she breezed through her report. “Now, let’s get down to brass tacks and nail those crucial bits that will keep our ship afloat and the treasure chest chock-full in the days to come.”
The gang straightened up, anticipating something big.
“Okay, listen to this, we’ve got an arsenal that’s getting us closer to the ad world’s crown: an awesome logo, out-of-the-box business cards, a website that tickles your funny bone, something green and clover-ish, a luck-invoking Japanese Maneki-neko, and a prosperity elephant straight from Nepal.”
“Sure, we’ve dug deeper, comparing ourselves with industry hotshots,” added Yulia Panova, the boss of the research squad. “And, lo and behold, we’ve discovered a peculiar pattern tied to agency triumph and Cannes Lions. Most of the top dogs have snappy, abbreviated names. BBDO, DDB, JWT - you get the drift. I propose we jump on this bandwagon and slap it everywhere. We’re pretty sure it’ll give us an edge.”
“Wait, are we changing the name again?” a buzz rose. “We’ve just…”
“But, guys, this magic trick is fail-proof!”
It was up to the creatives to cook up a shortened, tongue-twister of a name.
A couple of days later, the board members found an email in their inboxes:
“We’ve whipped up a name shrink and a logo facelift, as requested:
Feel free to call us WeSeSe, in Russian, of course. Over and out.”
The new logo was an instant hit. Unanimous thumbs up!
But, to keep the name-game in check, they decided to go on a six-month name-change detox.