- SafeLabs, in cooperation with the SCH.EMA team and with financial support from LVRG Ventures, started working on a new loyalty system Booom.
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“We spent about a year studying this issue, got a look at best practices and analyzed the causes of failures that were loud once. Finally, we came to the conclusion that the approach, technology and system of working with audience loyalty in mass markets has not changed for decades”, Dmitry Schnellreich commented. “Each of us has a dusty collection of cards from hundreds of stores at home, but it does not bring happiness to either us or merchants. Although, insane amount of money are spent annually to maintain all this junk. We are confident that our technological knowledge and new approaches to organizing and distributing businesses will breathe new life into this all-forgotten market”.
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“We intend to disrupt this market”, added Alexey Savchenko, SCH.EMA’s Head of Technology Markets. “To archive this target, we have at least one unfair advantage: many years of experience working with local retailers and established relationships with hundreds of merchants and integrators across the countries. And we are going to take benefit of this advantage!”
The company started to work on the alpha version of the product. The partners decided to keep the financial parameters of the deal confidential.