Entry Market Advisory

Since 2006, Schnellreich Entry Market Advisory (SCH.EMA) has been providing assistance to entrepreneurs in expanding their market reach. This collaboration has facilitated the acquisition of new clients and partnerships, entry into online and offline retail, build distribution networks, initiate pilot projects with significant customers, and explore of novel sales channels.

A common misconception held by many budding entrepreneurs is the idea that an innovative product or technology will naturally generate sales. They believe that all it takes is to introduce the product, and customers will inevitably follow. This, however, is far from the truth.

Countless instances throughout entrepreneurial history brim with counterexamples.

Consider the famous rivalry between Nikola Tesla and Thomas Edison. Despite Tesla being the superior engineer and scientist, it was Edison, the savvy businessman, who successfully established General Electric.

Similarly, recall how personal computers became a household staple. The user-friendly graphical interface, originally conceived in Xerox’s labs, was swiftly adopted by Apple. Yet, it was Microsoft that clinched global dominance, owing to its mastery in mass distribution.

Many believe that when initiating a startup, nothing holds more significance than the quality of the product, the team, and their technical skills. These aspects undoubtedly are important, but nothing trumps effective distribution. Research indicates that the predominant cause of startup failure is an inability to acquire customers, whereas product quality ranks as the ninth most important reason.

The uplifting news is that we, along with the WSS team, are both passionate about startups and possesses the expertise to sell them. We excel in presenting the value proposition to the market, articulating the product’s story, and initiating pilot projects with significant clients in an MVP format.