Since 2006, Schnellreich Entry Market Advisory (SCH.EMA) has been providing assistance to entrepreneurs in expanding their market reach. This collaboration has facilitated the acquisition of new clients and partnerships, entry into online and offline retail, build distribution networks, initiate pilot projects with significant customers, and explore of novel sales channels.
Our deal-making algorithm enables parties to efficiently and quickly establish partnership agreements, effectively neutralizing the traditional obstacles that new contractors encounter due to uncertainty or the so-called “fog of war”.
For a time, we kept this algorithm confidential. Surprisingly, we discovered that despite its simplicity and clarity, not many businesses can successfully replicate it independently.
The algorithm is composed of the following steps:
- Competitive field analysis and commercial terms study;
- Prospective contractor identification;
- Development of product/service presentation and commercial terms;
- Collecting confidential feedback and comments from contractor representative or category expert;
- Iterating the target market, presentation and commercial proposal based on feedback;
- Arranging formal meetings to discuss the final terms and details;
- Finalizing and signing the contract.
Even a theoretical understanding of this algorithm can greatly save time for sales managers in the long run. Additionally, it aids in identifying potential issues within their sales funnels more effectively.
Automation
The algorithm itself was a game-changer in itself. We even considered taking it on tour with informative lectures. But to truly revolutionize sales, it was should to transform into a practical tool for everyday use by salespeople. It’s fortunate that our fellow site members consistently remind us of the boundless potential of automation in achieving remarkable results.
That’s why we took the next step and created Albert, automated deal-making algorithm.

Under the hood, Albert seamlessly integrates all key sales tools, encompassing CRM platforms to sales scripts, off-trade data analytics, calendars, and various utilities, turbocharging sales productivity. The automation streamlines the entire process, eliminating manual tasks and minimizing human errors.
Automation extends beyond integrations, permeating every aspect of the deal algorithm, such as lead management, task organization, and preparation of commercial proposals. It ensures that sales representatives have access to up-to-date information, enabling them to deliver personalized pitches and overcome objections with ease.
Furthermore, Albert empowers sales teams with a comprehensive library of flexible scenarios and scripts that guide them through each step of the algorithm. These scripts are meticulously crafted based on our extensive experience and industry best practices, ensuring consistent and effective communication with potential partners.
By leveraging this automated system, salespeople are able to dedicate more time and energy to building and nurturing client relationships, ultimately driving higher sales outcomes and customer satisfaction.
Now, we know what you’re thinking. “Can I get my hands on Albert too?” Unfortunately, we don’t sell it. Albert is our secret weapon that we use in-house to supercharge our sales efforts. It’s what sets us apart and why our clients choose to work with us.
But don’t worry, we’re here to share our expertise and help you achieve outstanding results. Let’s talk and see how we can assist you in boosting your sales. Together, we’ll find the right strategies and tools to take your business to new heights.
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