Reputation Management

TL;DR: WSS is a reputation management agency. Today it is running the SCH Group’s projects, as well as for strategic client consulting.

IN TRUST WE GODS

Reputation is a maximally abstract concept, the meaning of which in each case depends on many variables. By this word we mean a qualitatively and quantitatively measurable image of an object in the eyes of the target audience. Which leads to the expected behavior.

Accordingly, reputation management is about creating and managing the desired public image. We help clients become who they want to be.

The essence of our work is to directly influence qualitative and quantitative metrics of public image. Methodically bringing it closer to the target indicators. Regardless of what the client considers to be a “good reputation”: an image of affordable success, smart respectability, or technological nerdiness.

If we talk about the tools, then, depending on the task at hand, it may be regular information, controlled dialogue, the generation of newsbreaks, the implementation of standards of service support or other communications with the target audience.

There are no secret ingredients in our daily work. The key to success is stability, predictable quality, and regularity. It’s important to understand that a reputation is not made up of one campaign, even if it’s very bright. It’s always a long term job.